ISAD MASTER COURSE
DESIGN MATERIALS – Design Textile Experiences
Educational purposes
Opened to all graduates from the faculties of architecture, design, marketing, communication and arts and/or to professionals already working in the field for at least three years, the course aims to deepen the knowledge of design materials in all the possible applications in fashion and design in general. Through the direct exploration and experimentation in the laboratories (see, touch, try) the student becomes aware of the infinite possibilities and uses of the material par excellence (textiles), the new forms and combinations between materials, and to follow their applicability in the usual formal choices. From the wire to the building, the goal is to deeply know the techniques in production; the student is lead to make discoveries and to give value to the Italian tradition, but also to be updated on the latest experiments, like the new generation fibres.
Producers, designers, sociologists, journalists, stylists, but also the workers who are daily confronted with the techniques of production (the use of looms, moulds, finishing, etc.) are part of the didactical offer for the purpose of the master.
Starting from the recent history of design, the "highlight moments" can be analysed for having led to a style or having imposed an impact on taste, in order to imagine and predict a possible future for professionals.
Professional profiles
"Textile Consultant/Expert"
A figure with many new job opportunities. The expert/consultant can move from the field of fashion to design in many different ways. The master addresses to professionals for a more specialised knowledge and to students in order to be formed as a more aware future professional operators as consultants for industries, societies and designers.
The possibilities for future career are so many, the course embraces a wide area in style and production that makes our territory an international point of reference. The consultant who knows the possibilities of using materials and who mostly searches for new and unusual routes of application becomes an important partner in business for societies, industries, professional operator in fashion and design. Further areas of application can be represented by specialized magazines and fashion brands.
The textile expert is the important link between producers and users.
Admission criteria
• Graduated students in Architecture, Design, Fashion, Communication, Marketing and Arts
• Professional operators with evident experience of at least three years
Program
Course organisation
The course is divided into a learning part, a critical part and an operational part.
The learning part is focused on the knowledge of our territory and its traditional and innovative production realities.
An important and itinerant part of the course is devoted to the visit of the factories that have left a mark in the development of textile material, either with the rediscovery of ancient and traditional methods of weaving, or with experiments in the use of new fibres.
The meeting with famous designers and stylists contributes to the knowledge of the issues and demands of clients, and gives to the student the real touch on the evolution of the productive intentions.
The sociological phenomenon of "trends" and styles is approached both on the historical and the customs side, and it is related to the greatest revolutions in shape and taste.
The critical part is tackled by students as a smart discussion on contemporary phenomena as represented in the fairs and important events in Milan (the fashion week, the Salone del Mobile, etc.).
The student must submit critical reports and observation of new products: they are addressed through direct confrontation with the lecturers under the coordination of Giorgio Correggiari.
The operational part is represented by the workshops that lead the student to use the materials in order to create a final project. This one is to be carried out according to the specific studies and will show the different and personal ways in drawings, writings, models, etc..
All educational experiences are collected in the personal portfolio that contains the themes developed in the final thesis. The portfolio is the most important tool for professional communication.
In fact, the student must learn how to "communicate" his/her work with the focus on the most valuable elements of his personal project.
At the end of the course the student will attend a compulsory internship of 2 months in ateliers or showrooms.
The course counts 1200 hours. It begins in mid-October and ends in mid-June, plus two months stage.
The amount of the hours are divided as follows: 500 hours in classroom, 380 work at home, 320 in stage.
Knowing materials See, touch, try
In the process of education of a professional expert in the field of design materials, the course aims to connect the cultural/artistic side with the practical/productive one.
Back to the evidence of direct experimentation, the main discovery is that the craft gives more value to a professional operator, whether a stylist, a designer, an artist or a consultant, and the operator will then benefit of this skill development and ability to recognize and then choose the right element for the project to carry out.
The fabric creates the form and vice versa.
To draw a design object by using the textile materials drives to a deep knowledge of them, in order to define with sharp precision the right choice to obtain the desirable effects.
This module of the course intends to urge the emotional and intuitive feelings of the student, and to start a manual and practical immediacy through various ways of contact with the materials.
On materials (how to produce, how to colour)
The power loom weaving or circular machinery manufacture, the choice of natural or artificial fibre, the use of a more or less twisted wires influence the results in terms of softness, lightness and ductility.
The textile element has the peculiarity of taking always different shapes and forms, also in relation with its colouring, the match with other materials, whether traditional or innovative, the way they are assembled, or recycled or adapted.
Nothing like the textile material can follow the plasticity of the forms, nothing like the textile material can make thing beautiful, warm, dry, covered, wrapped, all at the same time.
Textile materials and… (how to use them, how could they be used)
This is the encounter between the textile element and its various applications. To study the materials and their specific applications in practice is to draw a way of thinking and the question becomes: to rediscover the tradition or to introduce new materials or even to be very unconventional?
There is no unique code in the combination of fabrics, materials and colours. We speak of the infinite possibilities and horizons in the application, through an overview in the fields of design and fashion, with insights on the jewel and accessories.
Knowing materials according to Giorgio Correggiari
The course was born from an idea of Giorgio Correggiari, former famous stylist, then designer, now "creator." From the synthesis of his experience it comes the awareness that the textile element does not only serve fashion, but also the design, technology and everyday life.
The production and the “made in Italy”
It is a fundamental step for the student to meet the leader companies and associations that are relevant at local and national level to complete the training in the textile field. The world looks up at Italy for the unique excellence of the workforce and its great qualification; the ability to mix tradition and innovation with a great sense and style will be an important part of the master, thanks to the witness of the industry operators, those to whom the textile material discloses all its precious secrets hidden in details, in stitches…
The Communication – Who sets trends? To astonish o to amaze?
What does a communicator looks for nowadays? What is the point of view of the trend setters? What are the new ways of communicating an idea? What artistic interpretation seeks a communicator in his work?
Meetings with highly important representatives of the world of Journalism, Marketing and Photography.
Target and style
The study of the history of design, hand-in-hand with the great revolutions occurred in all fields of arts and culture, from the Fifties onwards: this period of time still is fascinating and inspiring.
In particular, the "phenomena" of design that have led to a breakthrough in taste and in everyday life are a source of observation and reflection to understand how new lifestyles can be conveyed and created.
Final thesis and Stage
The student will be guided towards a portfolio / thesis where through the analysis of all aspects above, he/she will critically address the creation of objects or clothing from the viewpoint of the "Textile expert", being empowered by the “physical” use of the materials, the exploration he/she did during the lessons, and the awareness of production and creation processes.
The two months, full time stage completes the master and makes the student be in direct connection with industries and atelier.General information
Course duration: from March 2010 to December 2010EVENT
DESIGN TEXTILE EXPERIENCES
First press conference with the lectures to present the study programme.
Second event for the portfolio presentation by the students, together with the certificates ceremony.INTERNATIONAL NETWORK
and guest lecturers
Franca Sozzani – Vogue Italia
The director of the most important fashion magazine (Vogue Italia) presents her journalistic experience together with the witness of the most important events that made Italian fashion be the strongest point of reference for fashion in the world. The born of the “Made in Italy” seen by a symbol of the Italian fashion system.Mario Boselli – Camera della Moda
The institutions have the task to develop the Fashion sector, to work for the further recognition of Italian fashion worldwide and to transmit to young people and professionals the will of developing design through new solutions in mixing tradition and innovation.Luciano Bandi – Business Unit Filati of Loro Piana & C.
The director of the Business Unit Filati shares the experience in production of one of the greatest Italian textile industries in the field of fabrics for clothing, sport and interiors, which combines natural fibres and innovative technical solutions sold to the world’s top manufacturers, designers and tailors.
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